Profile: Kelly Cutrone
Kelly Cutrone is the founder and CEO of Peoples Revolution, which she started in 1996.
Cutrone is responsible for setting the overall direction and strategy for People’s Revolution.
Earlier in life, Cutrone tried various endeavors, which included becoming a tarot card reader and getting a record deal from Atlantic Records in L.A., Cutrone began her career in public relations after having been introduced to Susan Blond, a prominent New York publicist, she went on to become director of PR at Spin magazine for Bob Guccione, founder of the adult magazine Penthouse. Less than a year later, frustrated by the lack of power she had at the company, Cutrone set up her own company, Cutrone & Weinberg, with former Susan Blond intern Jason Weinberg. They repped Eartha Kitt and the Smithereens among others.
Cutrone graduated from Syracuse University in 1988.
On September 11, 2002, People’s Revolution broke the record for the most shows produced on one day during New York Fashion Week — five. This was because she made the epic decision to go against the grain and produce shows on the first anniversary of the September 11 terrorist attacks.
Cutrone has said that she named her company People’s Revolution “not because I’m a communist – a popular misconception – but because I happen to believe the world will change only when we change ourselves.”
Cutrone is known for her blunt honesty and straight-forward approach to the industry. Her no BS style has made her famous and well-respected. She has appeared on three of MTV’s reality shows: True Life, The Hills, where she was the employer of Lauren Conrad, and The City, where she serves as the professional/personal mentor and employer of Whitney Port, consulting on Port’s clothing line.
In February 2010, Cutrone was given her own show, Kell On Earth, which appeared in spring 2010 on Bravo. The eight episode series was a reality show specifically about Cutrone and People’s Revolution and followed Cutrone as she balances running her own company and producing Fashion Weeks in New York and London, while being a single mother. Cutrone has a credit as Executive Producer on the show.
In 2011, Cutrone replaced Vogue’s André Leon Talley as a judge on the reality-show competition America’s Next Top Model, beginning with the series’ 18th cycle, which aired spring 2012.
That same year, Cutrone teamed up with Chris Burch, president and ex-husband of Tory Burch for the launch of clothing label Electric Love Army, originally scheduled to launch in spring 2012. Possibly due to Mr. Burch’s lawsuit with ex-wife Tory Burch, the launch date has been postponed 2013 to 2014 to 2014-2015. Cutrone describes the customer the line will appeal to: “Remember in Fast Times at Ridgemont High when Phoebe Cates gets out of the pool and pops her bikini? That’s our girl.”
Cutrone is also a New York Times bestselling author. In February 2010 HarperOne, an imprint of HarperCollins, released Cutrone’s memoir, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone’s second book, Normal Gets You Nowhere, was published May 3, 2011.
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Company: Peoples Revolution